Team

The Team conducting the project is part of the Competence Center for Management and Entrepreneurship (CMI) of the University of Applied Sciences and Arts of Southern Switzerland (SUPSI)

Lecturer and Researcher, Project leader

Monica Mendini, PhD

Research and teaching activities focused on Marketing and Consumer Behavior, with particular reference on wellbeing, branding, sustainable consumption, experiential and cause-marketing and XR technologies.

Lecturer and Researcher

Daina Matise Schubiger, MSc

Research and teaching activities focused on Marketing, with particular reference on innovation marketing, service & product innovation and new trends in marketing.

Research Assistant

Stefano Grieci, BSc

Research activities focused on accounting and controlling, operational analysis, business model analysis and new trends.

More about SUPSI

Department of Business Economics, Health and Social Care - SUPSI

Lecturer and Researcher, Project leader

Monica Mendini, PhD

Research and teaching activities focused on Marketing and Consumer Behavior, with particulare reference on wellbeing, branding, sustinable consumption, experential and cause-marketing and XR technologies.

Lecturer and Researcher

Daina Matise Schibiger, MSc

Research and teaching activities focous on Marketing, with particular reference on innovation marketing, service & product innovatio and new trends in marketing.

Research Assisstant

Stefano Grieci, BSc

Research activities focused on accounting and controlling, operational analysis and business model analysis.

The Department of Business Economics, Health and Social Care (DEASS) of the University of Applied Sciences and Arts of Southern Switzerland (SUPSI) integrates three sectors (business economics, social and health care). DEASS has the objective of tackling the complex problems of today’s world more effectively, implementing a range of competences that vary in terms of subject area but that have historically displayed a natural tendency toward integration.

Competence Centre for Management and Entrepreneurship

The Competence Centre for Management and Entrepreneurship (CMI) was established with the aim of offering support to companies, organisations and institutions in the region in facing the increasingly complex challenges posed by an ever-changing environment. It is divided into six sectors of activity: business management systems; management of public and non-profit organisations; leisure, tourism & experience management; corporate social responsibility and sustainable reporting; internal control, risk management and decision support; innovation and entrepreneurship.