Students experiencing virtual reality

During a marketing class we invited students to watch a VR video through VR glasses talking about the world of insect-based food. VR allowed students to control and navigate their movements in a stimulated real or imagined world, where they were completely immerged into these new virtual environmnents.

Do you think that VR positively influences students to try insect-based food? The answer is: “definitely yes”.

After the VR experience students declared in fact to be much more willing to taste insect-based bars and snacks than before!