A workshop in Copenhagen

During the ISPIM Innovation conference (Copenhagen, June 2022) our team conducted an interactive workshop on “Generation Z consumers and the role of Extended Realities for innovation and sustainable consumption”. The idea was to share and exchange the existing knowledge on Extended realities and sustainable consumption (with a focus on Generation Z consumers) and identify new stimulating research questions and methods in the field. A great experience for networking with professionals and academics interested in this fascinating subject. More information here